FXR Interest Map

Share is the share of each area's searches that are about FXRs, so small states can rank high. It is what Google Trends reports: a few keen riders in South Dakota or New Hampshire make a bigger dent in a small number of total searches than the same riders would in California.

Volume is the estimated number of FXR searches, so big-population areas rank high. It multiplies each area's share by the number of people online there, then sets the top area to 100. It is an estimated relative search volume, not a count: Google does not publish absolute search numbers for these terms, so the map makes no claim like "5,000 searches a month".

States shows US states and Canadian provinces on one North American scale. Metros shows US media markets (the TV market areas Google Trends calls metros) as bubbles on each market's main city. Metros are US only: Google Trends has no metro areas for Canada, so Canada is shown gray in that view; switch back to States to see the provinces. The World map shows countries; Metros is not available there.

Search data. Google Trends interest by region and by metro, fetched October 6, 2026, for one query that ORs the FXR Interest Index basket together: harley fxr, harley fxrs, fxr motorcycle, harley fxrt, fxr frame, shovelhead fxr, fxrd, fxr2, fxr3 and fxr4. Each value is the share of that area's Google searches matching any of the terms, so each term counts by its real search volume and harley fxr dominates, as it should. harley fxr for sale and harley fxr parts are already inside harley fxr; fxr vs dyna is left out to fit the Trends query length limit. Periods are all time (January 2010 to October 6, 2026) and each calendar year; 2026 is year to date. The index itself is described on About the FXR Interest Index.

One North America scale. Trends scales regions inside each country, so a US state and a Canadian province are not directly comparable. Each country's regions are rescaled so their population-weighted average equals that country's value in the worldwide country query for the same period, then the top area is set to 100. Mexico registers almost nothing (its country value rounds to 0), so it is shown gray as too little data. Hatched areas did not meet Trends' privacy threshold for that period.

Volume. Share times people online, rescaled so the top area is 100. People online = population times the share of people who use the internet. US states: Census Bureau 2024 population estimates (US Census Bureau population estimates) times 94.7 percent, the US internet use rate for 2024 from the ITU via the World Bank (World Bank, individuals using the Internet). Canadian provinces: Statistics Canada July 2024 population estimates (Statistics Canada Table 17-10-0009-01) times each province's 2022 internet use rate from the Canadian Internet Use Survey (Statistics Canada Table 22-10-0135-01); the territories, which the survey does not cover, use the national 94.5 percent. Countries: World Bank population and internet use (World Bank, population total). Current population is used for every year, so early-year volume is approximate.

Metros. US media market values come straight from Trends (top market = 100). Nielsen's media market boundary maps are copyrighted, so the map does not draw them: each market is a bubble on its first named city, placed with Census Bureau place coordinates (US Census Bureau Gazetteer files). For Volume, a market's population is the sum of the Census metropolitan and micropolitan areas named in it (for example Sacramento-Stockton-Modesto adds the Sacramento, Stockton and Modesto metro areas), times the US internet rate. Rural counties outside those metro areas are not counted, so rural markets are a little undercounted. Google Trends did not return any city level data for these terms, so there is no city list.

Maps. State and province outlines from Natural Earth (Natural Earth admin 1), public domain; country outlines from world-atlas (world-atlas), ISC License. Projections: Albers equal-area for North America, Equal Earth for the world.

• Share and Volume both start from Google Trends, which reports relative interest only. Neither is a count of searches.
• Small areas jump around: a market of a few tens of thousands of people online can hit 100 on Share from a handful of searches.
• Volume leans on population, so very large places can rank high on a modest share (Indonesia in the World view is an example).
• Each period is scaled on its own (top = 100), so compare rankings across years, not raw numbers.
• Early years are thin: in 2010 only 27 US states and 2 Canadian provinces had enough searches to report.
• FXR Archive is not affiliated with Google. Map methodology © FXR Archive.

Related: FXR Interest Index, Search Terms by Year, About the FXR Interest Index.